Build Ads That Actually Win
Outfox analyzes top-performing ads, builds your creative briefs, and tracks what's working — so you can stop guessing and start scaling.
Free to start · No credit card required
AI Insight: Emotion-led hooks with strong visual contrast are outperforming product-first openers by 2.3×.
Trusted by marketers at
From inspiration to performance in three steps
Outfox covers the full creative lifecycle — so your team spends less time guessing and more time creating.
Analyze
Browse millions of top-performing ads, track competitors in real time, and surface the creative patterns that are actually winning in your niche.
Brief
Turn saved inspiration into complete AI-generated briefs — with hooks, scripts, visual direction, and brand voice — ready for your creative team in seconds.
Optimize
Connect your Meta account and let Outfox surface your winners, flag underperformers, and tell you exactly what to fix to improve ROAS.
Everything you need to win at creative
From strategy to execution to analysis — Outfox covers the full creative lifecycle.
Inspiration Library
Curated inspiration ads from the best DTC brands — all in one place.
- Save, browse, and organize inspiration posts per brand
- Supports DCO, DPA, and carousel ad formats
- Filter by brand, format, or performance metrics
Brand Intelligence
Automatically analyze any brand from its website — DNA, kit, and voice.
- Generate brand DNA, brand kit, and brand voice analysis
- Analyze any brand from its website URL automatically
- Understand positioning, tone, and creative patterns
AI Creative Analysis
AI-powered analysis of your Meta ads to find winners and patterns.
- Identify top performers and winning creative patterns
- Get actionable recommendations to improve ROAS
- Analyze visual and copy elements that drive performance
Creative Brief Generation
Go from inspiration to a complete creative brief in seconds.
- AI generates concept, hook, visual direction, and script
- Tailored to your brand voice and positioning
- Export-ready briefs for your creative team
Roast My Ad
Paste any ad URL and get instant AI feedback — no sign-up required.
- Instant scoring and detailed feedback on any ad creative
- Shareable reports for your team
- Suggestions for copy, visuals, and targeting improvements
Meta Ads Dashboard
Performance dashboard with campaign analytics and spend tracking.
- KPI cards with real-time campaign metrics
- Spend trends and budget pacing visualization
- Date range filtering and custom reporting
Built for modern growth teams
Whether you're a solo marketer or a full agency, Outfox scales with you.
Built for Agencies
Scale across clients with multi-brand support.
- Multiple brands per account
- Unlimited team members
- Meta API caching for scaled usage
Free to Get Started
Start analyzing brands and ads immediately.
- No credit card required
- Generous free tier for solo marketers
- Upgrade when you need more power
Works Wherever You Are
Web app or integrate via MCP protocol.
- Full-featured web application
- MCP integration for chat assistants
- Search inspiration, generate briefs, query analytics
Simple, transparent pricing
Start free. Upgrade when you need more power. No hidden fees.
Free
For solo marketers getting started with AI creative.
Get Started Free- Up to 3 brands
- 50 ad saves per month
- Basic brand analysis
- 5 AI briefs per month
- Roast My Ad (unlimited)
- Web app access
Pro
For agencies and growth teams who need full creative power.
Start Free Trial- Unlimited brands
- Unlimited ad saves
- Full brand intelligence
- Unlimited AI briefs
- Meta Ads performance dashboard
- Team collaboration
- MCP integration
- Priority support
All plans include a 14-day free trial of Pro features. Compare plans in full →
Ready to outfox the competition?
Join growth marketers and agencies who build winning ads faster with AI-powered creative intelligence.
Free plan available · No credit card required