Playbooks that feel like magic
Pick a playbook. Connect your Meta account. Get a client-ready deliverable in 60 seconds — with brand-aware insights no other tool can generate.
Every playbook pulls your real ad data and filters it through Outfox's brand analysis. The result isn't a generic report — it's a strategic document that understands your client's brand.
Weekly Performance Recap
The client email you send every week — but generated in 30 seconds. Pulls this week’s Meta data, highlights top/bottom performers, and adds a brand-aware insight your client won’t expect.
Campaign Launch Recommendation
Proposes your next campaign based on what’s actually working. Connects winning patterns to brand voice and suggests 3 new creative angles with estimated performance.
Monthly Performance Report
Comprehensive monthly summary with month-over-month trends, audience insights, and strategic recommendations. The email your clients look forward to.
Budget Reallocation Proposal
Data-driven recommendation to shift budget between campaigns. Shows what to cut, scale, and hold — with projected impact and brand-alignment reasoning.
Creative Refresh Alert
Proactive alert when top-performing ads show fatigue signals. Flags declining CTR and frequency spikes, then suggests brand-aligned creative refresh ideas.
Weekly Campaign Dashboard
The spreadsheet you spend 2 hours building every Monday — generated instantly. All active campaigns with spend, ROAS, CPA, and a daily breakdown tab.
Campaign Comparison Matrix
Side-by-side comparison of campaigns across every metric. Green for best, red for worst. Uses Outfox’s unique comparison capability that no other MCP offers.
Audience Breakdown Analysis
Performance by age, gender, placement, and device. Identifies your sweet-spot segments using Outfox’s Breakdown Effect handling — something only we do.
Monthly Spend & ROAS Tracker
Month-over-month tracking across 3–6 months. Shows trajectory, flags trends, and projects next month’s performance based on current momentum.
Attribution Window Comparison
Compare performance under 1-day click, 7-day click, 1-day view, and 28-day click. Only Outfox and Pipeboard can pull this — and only Outfox makes it brand-aware.
Creative Performance Scorecard
Ranks every ad by performance and maps winning patterns to brand attributes. The ‘learn something’ moment in spreadsheet form.
Client Portfolio Overview
For freelancers managing 3-10 clients: one sheet showing all accounts at a glance. Traffic-light status flags tell you who needs attention.
A/B Test Results Calculator
Clean analysis of your split tests with statistical significance, confidence intervals, and a definitive winner call.
Budget Pacing & Forecast
Are you on track? Daily spend tracker with projected month-end against budget. Flags overspend or underspend risk.
Funnel Metrics Analysis
Full funnel from impression to purchase. Identifies the biggest drop-off point and sizes the revenue opportunity.
Monthly Client Review
The deck you present to clients every month — 10 slides of data-backed insights. Normally takes 2-3 hours. Now takes 90 seconds.
New Client Onboarding
Onboard a new client with instant brand analysis. Shows brand identity, competitive landscape, campaign architecture, and a 30-day launch plan.
Quarterly Business Review
Comprehensive 12-slide QBR covering 3 months of performance, goal tracking, wins & learnings, and next-quarter strategy.
Campaign Strategy Proposal
Pitch a new campaign concept backed by real data and brand analysis. Shows current state, target state, creative direction, and projected results.
Creative Performance Report
Visual report on which creatives are winning and why. Ranks every ad, maps patterns to brand attributes, and recommends the next creative sprint.
Your first playbook is free
Connect your Meta account, pick a playbook, and see what Outfox generates with your real data. No credit card required.
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